Social media marketing usually focuses efforts on creating attracting content, which encourages readers to share it in their social networks. A corporate message spreads from user to user because coming from a trusted source. Hence, this form of marketing is driven by word of mouth, i.e. results come from earned media rather and not from paid media. Social media marketing services are about building trusted relationships and about building a community made by targeted members. The actual value in social media comes from strengthening relationships with those members of your target audience having the most outreach and influence. Why Social Media Marketing is important for businesses The following reasons show the importance of Social Media Marketing Establish a brand and raise awareness: Since the majority of the people is already visiting social media sites like Facebook, Instagram, Twitter, and YouTube, adding your brand name to those social networks can help