What is Social Media Marketing and why it is important for businesses

Social media marketing usually focuses efforts on creating attracting content, which encourages readers to share it in their social networks. A corporate message spreads from user to user because coming from a trusted source. Hence, this form of marketing is driven by word of mouth, i.e. results come from earned media rather and not from paid media.

 

Social media marketing services are about building trusted relationships and about building a community made by targeted members. The actual value in social media comes from strengthening relationships with those members of your target audience having the most outreach and influence.

 

Why Social Media Marketing is important for businesses

The following reasons show the importance  of Social Media Marketing

 

Establish a brand and raise awareness:

Since the majority of the people is already visiting social media sites like Facebook, Instagram, Twitter, and YouTube, adding your brand name to those social networks can help people know that you are around.

 

Check the competition behavior:

Follow your competitors on the different social networks in order to be able to see how they take advantage of social media.

 

Launch products in a human and interactive way:

Since people visit social media sites for personal interest then to be attacked with any sort of ads, discuss your business in an interesting way and engage users.

 

Draw attention to your products or services:

Featuring a product or service on a social media site is one of the fastest ways to draw attention to it. Offer a proper promotion along with it for your online community members and watch your sales fast increasing.

 

Increase customer retention and trust:

Interacting with your customers in a more personal way will make them feel comfortable like they are talking to a friend and not to a company vendor.

 

Strengthen customer service:

Social media networks allow to rapidly answer customers’ questions and solve their problems.

 

Go mobile:

Many active social media users are constantly plugged in through their mobile phones. Reaching them with your message when they are on the go is a great opportunity for your business.

 

Conduct market research:

Listen to what your customers are saying about your products and services and check what links they click on in order to understand what your customers like and respond to.