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What is the meaning of Digital Marketing?


Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Meaning Of Digital Marketing

Digital Marketing is made up of two main words, Digital + Marketing, first we understand the meaning of these words

Digital

Digital means electronic and mainly the Internet, which is an electronic network, the network of which is every person in the world who uses the Internet through any digital device. 

Marketing

Marketing literally means marketing, the process of reaching a new or pre-existing product or service information to the customer in oral and written form is called Marketing.


Digital marketing or online marketing is a way to make our product accessible to people in the global market through the Internet, just as we promote offline advertising through newspapers, posters, banners.

Digital Marketing includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, e-commerce SEO, Social Media Marketing (SMM), Social Media Optimization, Email direct marketing, e-books. Digital marketing extends to non-Internet channels that provide digital media, such as television and mobile phones. The extension to non-Internet channels differentiates digital marketing from online marketing.

The use of digital marketing in the digital era not only allows brands to market their products and services but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them.

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