When mobile searches exceeded the desktop ones in 2015, Google started to pay more attention to its mobile users. This led Google to roll out the mobile-first update . While online businesses need to have a mobile-friendly website and do mobile SEO, non-mobile businesses often ask if they need to do mobile SEO. This article discusses why non-mobile businesses should optimize their website for mobile devices. Continue reading if you want to know more about this topic. Why Is This Trend Being Predicted? When people search online, they do not just want to see online businesses, they also want to see the physical businesses near their place or office. We need to discuss this trend because some people say that offline businesses should not go for mobile SEO. Think About Your Targeted Audience Whether you are an online business or an offline one, you have to identify your audience online first to be able to judge if your audience is looking forward to buying online or n